• Senior Product Marketing Manager

    Location US-NC-Raleigh
    Posting date 1 week ago(4/12/2018 6:24 AM)
    Job ID
    Product Marketing
  • Company description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    Define, position, and guide the strategy for Red Hat Enterprise Linux (RHEL) and outbound product marketing activities. The Red Hat Product Marketing team is looking for a Senior Product Marketing Manager to join us in Raleigh, NC, Westford, MA, or remotely. In this role, you will create successful customer stories and use cases to help the global Field Sales team achieve success. You’ll also establish clear understanding of target customers, business drivers, and selling motions to your sales channels and design innovative marketing programs to guide customer and channel demand. You’ll develop marketing collateral and sales tools that will be used by Red Hat's Sales team and partners. As a Senior Product Marketing Manager, you will work cross-functionally and globally with numerous teams, including Product Management, Product Marketing, Technical Marketing, Partner Management, Field Marketing, Channel Marketing, Engineering, Sales, and Services teams. You’ll conduct research, craft market strategies, and develop content to support demand generation and enable field sales and Red Hat channel partners. You’ll be in charge of developing, communicating, and implementing upon a compelling marketing business plan. You’ll need to be able to understand customer needs and develop compelling messaging, as you will spend time in front of customers and partners. Qualified remote candidates in the U.S. will also be considered. Successful applicants must reside in a state where Red Hat is registered to do business.

    Primary job responsibilities

    • Collaborate with product management teams to ensure that marketing plans align with directions and support product roadmap and releases
    • Create concise and compelling core messaging for our offerings that embodies key product attributes, including value proposition, positioning, and differentiation
    • Create effective marketing assets and content, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits that can be used globally
    • Jointly create technical marketing collateral with technical marketing managers, engineers, and field marketing teams, including technical presentations, whitepapers, and case studies
    • Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events
    • Support engagements where required in high-touch accounts worldwide by collaborating with field sales and services teams
    • Work with alliance and ecosystem partners to develop joint value propositions
    • Create and maintain internal product marketing newsletter
    • Develop and carry out social media plan and related activities
    • Build and manage asset repository for platform and solutions-related content and provide insights, including broader analytics, to business owners
    • Develop and deliver enablement and training activities for Sales, Presales, and Professional Services teams and partners
    • Collaborate with other product teams to create multi-product and multi-solution marketing materials that address customer use cases and challenges

    Required skills

    • 3-5 years of product marketing experience; experience with product management or campaign management is a big plus
    • 5-10 years of software industry experience, preferably within an area of infrastructure software, e.g., operating systems (Linux is preferred), virtualization, cloud, or system management
    • Understanding of the common technical jargon of the IT infrastructure, cloud, DevOps, and the system management space
    • Bachelor’s degree in marketing, engineering, computer science, or a related area; MBA is a plus
    • Record of success in a fast-paced technical environment
    • Ability to translate technology features into customer benefits, develop proof points and value propositions for our offerings, and create high-value assets to communicate and promote our solutions internally and externally
    • Solid written and verbal communication and presentation skills; experience presenting to medium to large audiences
    • Ability and experience working in an persuasion-driven, cross-functional environment (like a startup) with minimal supervision
    • Ability to be meet deadlines and handle multiple tasks at once in a highly complex environment
    • Critical thinking skills with a proven ability to develop creative solutions
    • Willingness to travel over 25%, especially if remote
    • Domain knowledge of and experience with open source projects is a plus

    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


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