At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.
Red Hat's North America (NA) Field Marketing team is looking for an enthusiastic Program Marketing Manager focusing on B2B with experience developing and implementing successful integrated marketing programs to join us. In this role, you will be responsible for the strategy and implementation of integrated demand creation programs to amplify market awareness and guide pipeline for the Red Hat’s services, including Red Hat Consulting and Training teams’ offerings in NA. You’ll guide regional marketing programs for and through Red Hat Training partners and support regional marketing efforts to guide the Red Hat Academy Program enrollment within higher education institutions. You’ll build and carry out a cohesive regional field marketing plan, including target segmentation and tactics like direct touch and digital marketing, prospecting, field events, and retargeting. As a Program Marketing Manager, you will collaborate closely across functional and geographic teams including Global Campaign, Channel and Alliance, and Field Marketing teams as well as agencies and media partners to deliver multi-tactic programs targeting strategic and enterprise customers and net new accounts. You’ll need to have the ability to monitor and analyze program effectiveness and to continually adjust and optimize strategy and tactics to achieve key metrics including marketing engagement and contribution to pipeline. Location is negotiable for the right candidate. Successful applicants must reside in a state where Red Hat is registered to do business.
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