• Director - Product Marketing, OpenShift Kubernetes Platform

    Location US-CA-San Francisco
    Posting date 2 months ago(4/26/2019 6:52 AM)
    Job ID
    Product Marketing
  • Company description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    The Red Hat Cloud Platforms Business team is looking for a Director of Product Marketing to join us in the Bay Area of San Francisco, CA for our OpenShift Kubernetes platform and Software-as-a-Service (SaaS) offerings. You'll work closely with the leadership teams across business teams to define and carry out our platform go-to-market strategy. Your goal will be to capture the Red Hat OpenShift opportunity in the rapidly growing container and Kubernetes market and to lay the foundation for the overall Red Hat portfolio. As a Director, you'll help our customers, ecosystem partners, and internal stakeholders achieve business success by telling a unique and differentiated story about the value we provide. You will define the messaging, positioning, thought leadership, and content strategy across the buyer journey. You'll guide our corporate and demand generation teams to a flawless realization of awareness and marketing campaigns and you'll partner closely with sales leadership to enable our field teams and partners to engage with customers and close deals. You’ll need to have a passion for taking the complex and making it simple, unique, and differentiated and for leading and developing a team of excellent product marketers to achieve success together.

    Primary job responsibilities

    • Lead message development and positioning for the portfolio of Red Hat OpenShift Kubernetes platform and Software-as-a-Service (SaaS) offerings
    • Define market segmentation and develop the right marketing strategy that maps to target buyer, business problems and IT initiatives aligned with business opportunities
    • Lead content strategy to create effective marketing assets and collateral, including whitepapers, presentations, case studies, solutions briefs, web content, data sheets, and sales kits in support of our marketing campaigns and demand generation efforts
    • Own and guide product launch strategy with a cross-functional team; develop objectives and success metrics for the introduction of new offerings
    • Define sales enablement strategy for our sellers in inside, field, technical, and partner-facing roles; develop and deliver sales enablement content and playbooks
    • Coordinate with strategic partners where appropriate to align messaging and solutions; create materials that can be used by all relevant partners for their marketing efforts
    • Establish business value of our offering and develop effective content to help our field and customers make their business cases
    • Gather competitive intelligence on our key competitors; develop differentiation materials for the field and for external consumption
    • Lead industry analyst and media briefings

    Required skills

    • 10+ years of product marketing experience with a solid background in container, Kubernetes, and cloud-native technologies
    • Proven record as a respected people manager and team lead
    • Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and the overall technology direction
    • Proven record of building, getting buy-in for, and carrying out marketing plans while staying focused and getting things done in a fast-moving, technical environment
    • Outstanding written and verbal communication skills with the ability to explain and translate complex technology concepts into simple and intuitive communications
    • Experience working effectively in an persuasion-driven, cross-functional environment
    • Ability to be meet deadlines and handle multiple projects at once while working in a highly complex environment
    • Experience with social media and digital marketing
    • Bachelor's degree in engineering, computer science, marketing, business, economics, or a related area; MBA is a plus

    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


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