• Marketing Internship

    Location US-NC-Raleigh
    Posting date 1 week ago(12/4/2019 5:48 AM)
    Job ID
    73372
    Category
    Corporate Marketing
  • Company description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    The Red Hat Global Demand Center is looking for a Marketing Intern to join us in Raleigh, NC. In this role, you will create and run organic social media promotions for webinars and other demand-related conversion activities not covered by paid media tactics.

    Primary job responsibilities

    • Create a framework for amplifying digital media assets across our marketing campaign programs including criteria for identification of such assets, criteria for identifying appropriate channels for amplification, assessing the right metrics to measure the performance, and reporting formats to different stakeholders
    • Pilot the implementation of this framework on two to three types of digital assets like webinars by identifying a list of digital assets that need better organic amplification in different regions
    • Devise strategies for social media promotion of those identified digital assets
    • Collaborate with the Campaign Analytics team to measure the effectiveness of these organic social media promotions
    • Present the findings back to the campaign program stakeholders and look for inputs to refine the framework
    • Provide solutions for loading, tracking, and tagging the assets in Aprimo and Salesforce.com (SFDC)

    Required skills

    • Passion about a career in digital marketing
    • Extensive knowledge of web and social media
    • Proficiency with Google Suite of productivity applications including Google Sheets, Google Docs, and Google Slides
    • Excellent interpersonal and communications skills
    • Currently enrolled in a bachelor’s degree course; major in business, marketing, or communications is a plus
    • Direct experience with digital media is a plus


    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

     

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