• Employment Brand Manager

    Location US-NC-Raleigh
    Posting date 1 month ago(10/24/2019 4:00 AM)
    Job ID
    Human Resources
  • Company description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    The Red Hat People (HR) team is looking for an Employment Brand Manager to join us in Raleigh, NC. In this role, you'll play an integral part in working with the Global Employment Branding and Talent teams that are responsible for bringing innovative new marketing and talent experience efforts to life. You will develop the brand and marketing strategy to share unique stories about working at Red Hat while authentically communicating our culture to attract top talent in the technical industry. This is a highly collaborative role requiring solid global partnership with Talent Acquisition (TA), Events, Communications, Creative, Marketing, and Public Relations teams with a record of building compelling branding and marketing content. You will be working with the leader directly and other key members of the team to deploy strategies that enable the long-term goals of a fast-paced, client-focused, and high-growth company. We will be pushing the boundaries on traditional marketing, so you'll need to be quick and creative with your ideas as well as your problem-solving approach.

    Primary job responsibilities

    • Be part of the team creating a global go-to-market strategy that conveys our authentic employment brand story and culture through various channels; with a focus on digital content creation
    • Work with global TA teams to build digital marketing and branding strategies to generate targeted pipeline for key talent segments, inclusive of strategy, implementation, reporting, and optimization
    • Build an engaging content strategy to fuel our channels, including website and blog features,  event experiences, and communication templates
    • Create content and key messaging framework in support of the overall strategy; build the repository of content, resources, and assets
    • Collaborate with talent, communications, and marketing leadership on messaging and positioning
    • Positively position and increase brand awareness for Red Hat as a great place to work and an employer of choice
    • Champion diversity and inclusion both internally and externally

    Required skills

    • 6+ years of strategic branding and recruitment marketing; recruiting experience is a plus
    • Proven experience in global brand and marketing management, strategy analysis, and reporting
    • Can-do attitude and an ability to work on your own, make informed decisions, and adapt to change quickly
    • Knowledge of using marketing offerings, including ad platforms, website pages, blogs, social media, company awards, etc. to support recruitment efforts 
    • Experience with cross-functional project implementation and strategy development
    • Ability to handle multiple tasks simultaneously while being detail-oriented and committed to producing high-quality results
    • Experience in customer satisfaction and experience-related roles with a high degree of consulting, persuading, and cooperating with key stakeholders

    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


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