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The Red Hat Management Business Unit (MBU) Product Marketing team is growing and we're looking for an experienced Senior Marketing Manager to join us in Raleigh, NC. In this role, you will assist in the definition and implemenation of the digital marketing strategy for the MBU portfolio of offerings and Software-as-a-Service (SaaS) services, including Red Hat Ansible Automation Platform and Red Hat Insights. Using data and analytics and a working knowledge of integrated marketing tactics, you will work cross-functionally to optimize and accelerate the buyer journey, with a focus on topline revenue and increasing lifetime value (LTV) for the MBU portfolio. Carrying out an omni-channel content strategy is a critical component to this role, and you will be expected to leverage Red Hat's digital properties and products to meet the customer where they are in their buyer journey and help them accelerate their digital transformation. You will find it natural to build relationships and use data to lead and influence stakeholders and peers towards the implementation and measurement of the marketing strategy. As you will be responsible for using digital marketing to help the business unit achieve its growth and retention goals, key performance indicators (KPIs) will measure the quality and quantity of marketing-influenced leads and revenue. These include inbound leads, website and social media engagement, conversion of trial or open source users, product adoption, and subscription renewals.
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