• Product Marketing Manager - Services Marketing

    Location US-NC-Raleigh
    Posting date 1 month ago(10/31/2019 5:06 AM)
    Job ID
    74302
    Category
    Corporate Marketing
  • Company description

    At Red Hat, we connect an innovative community of customers, partners, and contributors to deliver an open source stack of trusted, high-performing solutions. We offer cloud, Linux, middleware, storage, and virtualization technologies, together with award-winning global customer support, consulting, and implementation services. Red Hat is a rapidly growing company supporting more than 90% of Fortune 500 companies.

    Job summary

    Red Hat’s Global Services Marketing team is looking for a Product Marketing Manager to join us in Raleigh, NC. In this role, you will guide the go-to-market strategy for the global Red Hat Services portfolio of packaged offerings and strategic solutions. You’ll work as part of a team responsible for marketing strategy and delivery of consulting services, training and certification, and global partner technical enablement. You’ll work closely with the Red Hat Services portfolio solutions managers, Open Innovation Labs (Labs), practice leads, and corporate marketing, product marketing, and sales teams. You’ll support the Global Services Marketing team’s charter in building internal and external awareness of Red Hat Consulting and promoting solutions demand. As a Product Marketing Manager, you will manage a team and develop launch and communication plans, author collateral and enablement documents, collaborate with subject matter experts to establish thought leadership, integrate content into corporate campaigns, and build additional content as needed.

    Primary job responsibilities

    • Own the marketing implementation of consulting marketing programs
    • Work with the other Services Marketing teams and other Red Hat Marketing teams to craft consistent Services Marketing messaging
    • Create customer business benefit messages for Red Hat Consulting and promote market adoption
    • Determine how to measure program performance and develop best practices for being more effective and prioritizing the budget
    • Author and edit original content for both internal and external use
    • Implement and carry out multi-channel marketing tactics, programs, and campaigns
    • Manage the Value of Consulting messaging around ROI for existing and prospective customers, which will include working with analyst firms and managing paid studies and determining continuation or renewal of these studies
    • Manage the consulting services customer references and testimonials, including working with regional Sales leads and the corporate Customer Reference team
    • Work with the corporate SEO team to ensure that communications and documentation are optimized for search across multiple platforms
    • Work with the web team to ensure that online communication strategy is consistent with the consulting and Services Marketing communications strategy
    • Coordinate global presales and thought leadership activities and participants
    • Oversee the production of individual creative projects across internal and external vendors
    • Assist in the management of Red Hat Consulting’s online properties and programs
    • Conduct market and competitive analysis and research to inform planning activities
    • Establish and maintain cross-functional relationships with internal stakeholders and partners

    Required skills

    • Bachelor’s degree in marketing, business, or a related field; graduate degree is a plus
    • 6+ years of experience working in the technology industry is a big plus
    • Strategic marketing experience
    • Resourceful and proactive contributor with initiative
    • Solid interpersonal, communication, and presentation skills
    • Ability to project manage large workloads and meet deadlines
    • Understanding of digital marketing, search engine marketing, and new media
    • Strategic and critical thinking with the ability to interpret research and data


    Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, uniformed services, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


    Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

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