Marketing Program Manager

Posting Location : Location Tysons Corner
Posting date 1 month ago(12/16/2020 3:05 AM)
Job ID
Corporate Marketing

Job summary

The Red Hat North America (NA) Public Sector Marketing team is looking for an experienced and enthusiastic Marketing Program Manager with a proven record of developing and implementing successful demand generation programs targeting the NA public sector market to join us in Mclean, VA. In this role, you will be responsible for the strategy and delivery of content creation, awareness, expertise and vision, and demand generation programs for Red Hat’s Cloud Native Applications program, managing new contacts, leads, and pipeline for the associated product set. This role requires close collaboration with cross-functional teams like business units, global demand center, corporate marketing, and NA public sector sales and sales specialists, as well as solid working relationships with public sector media outlets and publications.

Primary job responsibilities

  • Create and deliver integrated marketing campaigns targeting the NA Public Sector market to increase demand for the global Cloud Native Applications go-to-market program and associated products and services 
  • Act as a liaison between Sales and the corporate marketing and support teams to ensure that messaging and campaigns speak to specific Public Sector market trends, mandates, and unique issues
  • Coordinate and deliver customer-centric content, awareness, and thought leadership materials, including fulfillment and measurement in market 
  • Effectively manage marketing programs budget
  • Create campaign tactic and offer IDs in (SFDC) to ensure proper lead import, nurture, and tracking
  • Measure success of programs via analytics and reporting, working closely with the NA Field Marketing Strategy and Insights team 

Required skills

  • 5-7 years marketing experience, preferably in the technology field; public sector market experience is a big plus
  • Proven track record of driving campaign and marketing program results 
  • Experience with SFDC and general lead management processes
  • Experience working with outside agencies or tech industry media partners to deliver campaigns
  • Excellent writing and verbal communication skills
  • Detail-oriented with the ability to manage multiple simultaneous projects
  • Ability to demonstrate leadership and creativity 
  • Bachelor's degree; graduate degree is a plus
  • Willingness to travel up to 25% 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.


  • Comprehensive medical, dental, and vision coverage
  • Flexible Spending Account - healthcare and dependent care
  • Health Savings Account - high deductible medical plan
  • Retirement 401(k) with employer match
  • Paid time off and holidays
  • Paid parental leave plans for all new parents
  • Leave benefits including disability, paid family medical leave, and paid military leave
  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.


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